This is the same thing I have been thinking , and it does sadden me a bit because even being new to AC as I am, I have the capability to see not only its potential but appreciate the good things with the flaws it does have. For being the kind of game it is (a "pseudo" MMO if you will) NamcoBandai did a really terrible job marketing and securing retailers. The place of which I work didn't even stock the game, I had to go elsewhere (Gamestop) to purchase it, who only had 1 copy when I wanted 2 (my brother is going to be playing as well, and since the 21st, my local Gamestop has 5 copies in stock instead of just the one). Is NB trying to make a treasure hunt out of just locating the game? Depressing . . . I just try not to think about it while getting as many people that I know to learn or even possibly try the game, and hope that the gameplay and community sells itself. . . which I think is the same strategy NB and now FromSoftware has for the game's marketing. >.<